WELCOME!
My name is Juan Camilo Sanchez, but most people call me JC. I’m a strategist for music artists ready to grow their audience and turn their creativity into a sustainable, thriving career. Think of me as the architect behind artists who turn passion into purpose and music into lasting influence.
Over the past decade at Sony Music, Meta, Spotify, and independently, I’ve helped artists of all levels grow, manage, and promote their music .
Today, I build systems that help artists stand out, connect deeply with their fans, and unlock new streams of income, shaping their voice, growing their world, and building careers that feel as true as the art itself 🎶💿🔥
Being a new music artist today is incredibly complex. Beyond making great music, you’re also expected to master content creation, entrepreneurship, community building, and more, all at once.
That’s why I’ve created a free 7 day crash course designed to kickstart your music career and make sure you’ve covered all the essentials.
Enter your info to get the course for free!
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About me
I’ve always believed that music has the power to change our reality, and that belief has driven my life. My journey started with a simple passion for music, but it grew into a mission: helping artists navigate the complexities of the industry.
Over the years, I’ve seen firsthand how challenging it can be to balance creativity with business demands. That’s why I’m dedicated to providing actionable strategies and tools that empower musicians to take control of their careers, connect deeply with their fans, and build a sustainable future doing what they love.
Every artist has a unique story to tell. My purpose is to help them share it.
Read my story
